Jafari Titkanloo et al., 2020
Crosby, L., Evans, K., & Cowles, D. (1990). Relationship
Ramin Ahwaz. Agricultural Research Management
Education Quarterly. (6) .49-62
Quality in Services Selling: An Interpersonal
Influence Perspective. Journal of Marketing, (68),
Hosseini, A., and Shams, F. (2014). The Effect of
Positive Organizational Behavior and Innovation
68-81
by
Improving
Competitive
Advantage.
Davis, S. (2010). Stevens out to prove Butler belongs
among the nation’s elite. Retrieved November,
2010 Kaleka, Anna, Resources and capabilities
driving competitive advantage in export markets:
guidelines for industrial exporters, Industrial
Marketing Management,( 31), 273-283.
Improvement Management Studies. (75), 159-137.
IsmailPour, M., and Alizadeh, M. (2013). Investigating
the Effect of Customer Relationship Management
on the Quality Dimensions of the Relationship from
the Perspective of Iranian Insurance Industry
Customers. New Marketing Research. (16), 29-44.
Dwyer, F.R., Schurr, P.H., & Oh, S. (1987). Developing
Malekivier, M. (2017). Investigating the effect of
relational marketing on the competitive advantage
of Bank Mellat branches . Science and Engineering
Elite. (5), 11-37.
buyer – seller relations. Journal of Marketing, 51(2),
11-27.
Esmaeilpour, H., Javanmard, H., and Bajalan, A. (2012).
Investigating the effect of respect and
understanding on the quality of perceived
communication by clients of small health care
institutions. Case study: Dentistry in Arak.
Marketing Management, (15), 146-131.
Morgan, RM., Hunt, S. (1998). The Commitment Trust
Theory of Relationship Marketing, Journal of
Marketing 58:2038.
Noruznia, A. (2016). Examining the relationship
between service quality and maintaining existing
customers from the perspective of CRM.
Management Studies and Entrepreneurship
Studies. (1)2, 161-174.
Ferguson, R. Hlavinka, K (2007). Choosing the right
tools for your relationship banking strategy.
Journal of Consumer Marketing (24).110–117.
Qareh, M. (2016). The Effect of Marketing Activities on
the Quality of Relationships with Customers (Case
Study: Agricultural Bank). Shahid Beheshti
Gaur, S., and Xu, Y. (2009). Consumer Comfort and Its
Role in Relationship Marketing Outcomes: An
Empirical Investigation. Advances in Consumer
Research - Asia- Pacific Conference Proceedings. 8,
University,
Faculty
of
Management
and
Smith, JB. (1998). BuyerSeller Relatioships: Similarity,
Relationship Management, and Quality. Psychology
Ghaffari Ashtiani, P., Chainari, M., and Panahi Vanani,
M. (2012). Investigate the impact of quality of
communication and customer understanding on
positive
Management
verbal
statements.
Marketing
Magazine.
Sohrabi, P. (2016). Investigating the Effect of
Organizational Intelligence on Competitive
Advantage at National Bank of Iran. Quarterly
journal of recent research in humanities. (14), 114-
95.
Gordon, T. L. O., Pires, G. D., & Stanton, J. (2008). The
relationship marketing orientation of Hong Kong
financial services industry managers and its links
to business performance. Journal of Financial
Services Marketing, 13(3), 193-203.
Tabatabai, S V., and Akhavan, N. (2010). Investigating
the Relationship between Internal Marketing and
Service Quality: A Case Study of Agricultural Bank.
National Conference on Management and
Leadership Challenges in Iranian Organizations at
Islamic Azad University, Isfahan Science and
Haghighi, M., Hosseini, H., Asghari Ahari, H., Aryan,
A., and Derekandeh, A. (2012). Investigating the
Effect of Relational Marketing Tactics on Customer
Loyalty from Irancell Customers Perspective. New
Marketing Research, (7), 60-43.
Haghparast, R., and Hedayati Nia, S., and Khosravi Pur,
B. (2014). Structural Equation of Effective Factors
on the Acceptance of Information and
Communication Technology among Graduate
Students in Agriculture and Natural Resources,
Taqiyah, S., and Khatami, S K. (2015). Effectiveness
Techniques of Banking Resources and Banking
Marketing. International Conference on New
38